Ljubov (L.A.) de Heering Leads product and market initiatives at Swift, with a focus on Corporate Actions, settlement efficiency, and FX. She brings deep expertise in post-trade infrastructure and data coordination, shaped by global experience. Her background spans asset servicing, derivatives, FX risk mitigation, and market practice reform, combining technical knowledge with business insight. L.A. brings a user-first perspective to developing practical, interoperable solutions that deliver value and support industry alignment.